Pirson, MichaelVarey, Richard J.2019-09-252019-09-252013-12-1320139781137353283http://hdl.handle.net/20.500.12424/197662Marketing practice and scholarship are facing unprecedented challenges. The unsustainability of resource use, the increasing inequity of the market, and the continuous decline in societal trust pose a threat to business and ‘marketing as usual’. Capitalism is at a crossroads and scholars, practitioners and policy makers are being called to rethink their purpose and assumptions in light of major societal and environmental changes (Pirson & Lawrence, 2009).Pages: 21engWith permission of the license/copyright holderbusiness ethicsScholarshipeducationenvironmental ethicsMarketing good practiceEconomic ethicsBusiness ethicsEthics of economic systemsLabour/professional ethicsTechnology ethicsCommunity ethicsLifestyle ethicsEducation and ethicsEnvironmental ethicsResources ethicsEthics of global commonsGeneral theology/otherBook chapter