Bukhari2019-09-252019-09-252016-02-232015http://hdl.handle.net/20.500.12424/234938This paper studies the symbolic interaction of preacher and the audience in accepting and reputing the message by audience of Jamaah Tabligh in Padang City. The phenomenological approach to study Jamaah Tabligh activities is perceived very relevant and combined with ethno-methodological theory. The result of the research shows that audience of the Padang city accepts the message of Jamaah Tabligh due to the ideology and faith, its persuasive approach, interesting language and without taking divergence of opinion into account. On the other hand, some communities of Padang city repute the preaching in view of being fatalistic, denial of worldly affairs and rather sympathetic character.indWith permission of the license/copyright holderPadangJamaah TablighSymbolic InteractionProselytizingCultural ethicsCultural/intercultural ethicsReligious ethicsSpirituality and ethicsMethods of ethicsTheological ethicsPhilosophical ethicsCommunity ethicsEthnicity and ethicsJournal volume