Yusuf, Burhanuddin2019-09-252019-09-252016-05-032013-07http://hdl.handle.net/20.500.12424/238243This article discusses the customer segmentation of Islamic bank in Indonesia to Improve marketing effectiveness of Islamic banking services. There are three segments of customers in Islamic banking industry: business customers, rational customers, and religious customers. This study found that the levels of customer’s satisfaction/dissatisfaction at the three segments (business, rational, and religious traveller) were differed by customers’ perception of service quality. The business customers have a higher focus on service quality and time performance factors. In addition, the profit sharing factor is the differentiating variable in the level of satisfaction/dissatisfaction for rational customers. The application of sharia principles is the differentiating variable of religious segments.indWith permission of the license/copyright holderIslamic BankingSegmentationMarketing StrategyEconomic ethicsEthics of economic systemsLabour/professional ethicsConsumer ethicsJournal volume