Jafar, Iftitah2019-09-252019-09-252016-08-012010http://hdl.handle.net/20.500.12424/155636This study tries to explore the purposes of religious mission (da’wa) in Al-Quran perspective. Many experts have contributed to the formulation of da’wa objectives. Their objectives are mostly based on the people who conduct da’wa activity (dâ’i) or religious organizations that hold da’wa affairs. The objectives can also be designed on the consideration of the audience (mad’u), da’wa approaches as well as contemporary social context. However, as a holy task, da’wa should be based on the objectives that Qur’an proposed. As a book of da’wa, Qur’an pointed some da’wa objectives namely: transforming community from darkness (zulumât) to the divine light (nûr). This can be achieved partly by enhancing people’s faith (îmân) and improving their worship (‘ibâdah). Da’wa is also directed to win God-consciousness (taqwâ) over immoral doings (fujûr) and empowered natural disposition (fitrah). In addition, motivating people to surrender themselves wholly unto God and achieving final spiritual adventure that is piety are other da’wa objectives. Above all, da’wa activities should be focused on the above objectives.indWith permission of the license/copyright holderda'wah Qur’anifithrah insaniyahda'wah purposesCultural ethicsMedia/communication/information ethicsReligious ethicsSpirituality and ethicsMethods of ethicsPhilosophical ethicsJournal volume