Elegido, Juan2019-09-252019-09-252010-02-112009-11-011817-7417http://hdl.handle.net/20.500.12424/173846This article discusses the evidence for the claim that exposure to the economic model of man tends to make students more selfish. It also discusses the more general problems created by the employment in business education of the models of human beings used in the social sciences, which often are extremely simple. After considering some proposed solutions to these problems, the article advocates exposing students to more inclusive conceptions of human nature and, as each model is taught, helping students to reflect on the aspects of our knowledge which it leaves out of account.engWith permission of the license/copyright holderbusiness ethicsethics educationEconomic ethicsCommunity ethicsBusiness ethicsEthics of economic systemsEducation and ethicsBusiness education and erosion of characterArticle