Arif, Syaiful2019-09-252019-09-252016-07-232014-08http://hdl.handle.net/20.500.12424/155433This paper offers a strategy of Islamic dakwah culturally by Sunan Kudus. Dakwah is widely interpreted here as the dissemination of Islamic values for maintaining Islamic values on Earth. So the Dakwah in this writing does not mean formal, like the da’i who preached on the stage of the study. Here, dakwah is defined as the spread of Islamic values in the context of the public including the realm of humanity, nationality, and culture. As a cultural artifact of Islam, Kudus Tower is the most beautiful proof of a strategy of dakwah culturally. That is, based on the cultural paradigm putting Islam substantially, as a culture. In this situation, the Islamic dawkah was not iconoclastic nature: the destruction of a local icon. Otherwise, through “the breath of the virtues” of local communities. Starting from the cultural strategies of Sunan Kudus, we can show the world of Islam that harmonic Islam is in the form of culture. Instead of political Islam, which preaches religion through mastery of the State, the Constitution, the Sharia police, and local regulations. surely, Kudus Tower and cultural dakwah strategies of Sunan Kudus can be “a counter discourse” over Islamic radicalism, which preach the religion through the political movement.indWith permission of the license/copyright holderPolitical IslamIslamic Cultural ManifestationIslamic CultureKudus TowerCultural ethicsMedia/communication/information ethicsCultural/intercultural ethicsReligious ethicsSpirituality and ethicsMethods of ethicsGeneral and historicalPhilosophical ethicsJournal volume