Robbins, Stephanie S.Stylianou, Antonis C.2019-09-252019-09-252011-03-012010-051941-5087http://hdl.handle.net/20.500.12424/176557Ten years ago, during the early days of the Internet, research was undertaken that looked for evidence of cultural convergence in the web sites of global corporations using Hofstede’s cultural dimensions and country clusters. That study found little homogeneity. Since then, the Internet has matured and corporations have become more sophisticated in designing their web sites. Therefore, the main objective of the current project is to provide a longitudinal view of how national culture has changed over a ten year period by replicating the 1998 study and comparing the results. Findings suggest that there have been some changes towards homogeneity.engWith permission of the license/copyright holdercommunication technologiesglobalizationmultinational corporationsEconomic ethicsCultural ethicsEthics of economic systemsTechnology ethicsCultural/intercultural ethicsArticle