Schwartz, Michael2019-09-252019-09-252010-03-10http://hdl.handle.net/20.500.12424/174059This paper contemplates how South Africa’s largest corporation attempted to manipulate the perceptions of their shareholders in the final years of apartheid, by means of a corporate journal sent periodically to shareholders. Both eminent journalists, and leading academics, wrote articles for this journal. These articles should have assuaged many of the fears local shareholders could have experienced by their exposure to the international media coverage of South Africa. The paper portrays what was being reported in the international press, and how the corporation interpreted such reportage in their communications with their shareholders.engWith permission of the license/copyright holderbusiness ethicsresponsibilityEconomic ethicsBusiness ethicsPreprint