Kujala, JohannaSajasalo, Pasi2019-09-252019-09-252009-11-0520091940-1485http://hdl.handle.net/20.500.12424/173724This article examines adverse effects of multinational enterprises’ global strategy on a local community utilizing recent developments of a Finnish electronics manufacturing service firm as an illustrative case. The shortcomings of one of the most recognized global strategy frameworks, the integration-responsiveness framework are discussed from an ethical viewpoint, and an extended view of responsiveness in the global strategy context offered. Keywords: integration-responsiveness framework, entrepreneurship, multi-national enterprise, corporate social responsibility, business ethicsengWith permission of the license/copyright holderbusiness ethicsglobalizationEconomic ethicsBusiness ethicsReforming the Integration-Responsiveness FrameworkArticle