Gertner, RosaneGertner, DavidGuthery, Dennis2019-09-252019-09-252011-02-282010-021941-5087http://hdl.handle.net/20.500.12424/176535For nearly three decades, researchers have examined the determinants of the export success of Brazilian firms. These investigations have adopted myriad independent variables, and most of them investigated their impact on a single measure of export performance. This investigation contemplates the impact of thirteen firm and export market characteristics (independent variables) on three non- financial measures of export performance (dependent measures), examined in past studies. The results indicate that several of the regression models developed are highly significant. In addition, the significance of the impact of individual independent measures seems to differ depending on the dependent measure adopted, which may help to explain the discrepant results of past investigations.engWith permission of the license/copyright holderbusiness ethicstrade ethicssocial market economytradeEconomic ethicsBusiness ethicsEthics of economic systemsLabour/professional ethicsTrade ethicsArticle