Withey, John J.2019-09-252019-09-252011-02-282009-071941-336Xhttp://hdl.handle.net/20.500.12424/176497The author describes a set of marketing practices in use among smaller organizations that pursue customers in regional markets. Each practice is evaluated against a range of popular theories of ethical behavior. Tentative conclusions regarding the appropriateness of each practice are presented, and serve as a guide to managerial action.engWith permission of the license/copyright holdersocial market economydilemma, ethicalbusiness ethicsEconomic ethicsArticle