Zhongzhi, Zhou2019-09-252019-09-252010-02-272008http://hdl.handle.net/20.500.12424/173968As demonstrated in successful cases in some developed countries and regions, consumer responsibility movement is a compelling force from outside corporations that plays an important role in advocating corporate social responsibility. The author argues that it is imperative to increase consumers’ awareness of social responsibility. Educating consumers on the importance of having a “fair deal ”, rather than focusing exclusively on the lowest price can help establish an ethical foundation of Chinese consumer’s social responsibility. Efforts must also be made to strengthen pertinent policies and regulations to create favorable social conditions for consumers to take social responsibility; to take full advantage of mass media so that consumers can be informed, and to support the consumer responsibility movement. The author also analyzes the “benefits” and the “costs” of the consumer responsibility movement.engWith permission of the license/copyright holderresponsibilityjustice, socialsocial ethicscorporationsEconomic ethicsBusiness ethicsConsumer ethicsPreprint