Abdullah2019-09-252019-09-252016-01-082012http://hdl.handle.net/20.500.12424/232441This article discusses the strengths, weaknesses, opportunities, and challenges of proselytization (da‘wah) in Indonesia. At the practical level, proselytization as a noble service has not been managed professionally and unmeasurable. Proselytizers (dai) have not managed to become agents of change as demanded by Islamic social mission. As a result, the position of a proselytizer is not in high demand because it has not managed to guide the Islamic community forward. This paper offers the argument that with a comprehensive map, along with professional planning and implementation, Islamic proselytization will provide solutions towards the variety of Islamic community problems in today’s age of globalization.indWith permission of the license/copyright holderDakwahSWOT AnalysisProselytizersCultural ethicsMedia/communication/information ethicsCultural/intercultural ethicsReligious ethicsSpirituality and ethicsMethods of ethicsTheological ethicsPhilosophical ethicsCommunity ethicsEthnicity and ethicsJournal volume