Farihah, Irzum2019-09-252019-09-252016-07-232014-08http://hdl.handle.net/20.500.12424/155437This article discusses about da’wa strategy in conflict society. Indonesia is a plural society that is easy to make conflict, especially religious conflict. The religious conflict happens not only among believers, but often also happens in internal friction. The question that must immediately be informed by Muslims in Indonesia in realizing a plural and integrative society i.e. Muslims must be able to refrain from the natural human desire to be of power “will to power”, so that it is capable of being tolerant of other groups. In this case, of course the positive role of the State in enforcing religion is needed. The role of the da’i in conveying the da’wa to mad’u is expected to be capable of conveying the good message and true preaching without claiming other groups wrong, so it will manifest a religious tolerance in this country.indWith permission of the license/copyright holderThe Wisdom of Da’waConflictDa’wa StrategiesPolitical ethicsPeace ethicsCultural ethicsMedia/communication/information ethicsReligious ethicsSpirituality and ethicsMethods of ethicsPhilosophical ethicsJournal volume