Rogovsky, NikolaiSims, Emily2019-09-252019-09-252009-06-0420029221127184http://hdl.handle.net/20.500.12424/173301In order to address changing UK demographics and the need for well-motivated retail staff with practical DIY home improvement and gardening experience, B&Q launched its “Grey Revolution” with a number of measures aimed at attracting and retaining older employees, including the introduction of the new over-50s stores.Pages: 2engWith permission of the license/copyright holderage/ageingdiversitybusiness ethicsemployeesmanagementwork ethicsPolitical ethicsEconomic ethicsEthics of lawRights based legal ethicsBusiness ethicsLabour/professional ethicsBook chapter