Bruzzi Boechat, CláudioMokrejs Paro, Roberta2019-09-252019-09-252009-06-102006http://hdl.handle.net/20.500.12424/173342"This case study portrays the experience of VCP, a major pulp and paper company in Brazil, in its attempt of an innovative and proactive relationship with the surrounding community under circumstances of latent conflict. Brazil has very high income inequalities and widespread poverty, especially in rural areas. Access to and ownership of land has been a very controversial issue, giving rise to a large social movement known as the Movement of Landless Rural Workers (MST), as well as recent state policies in support of rural settlements. However, given the mismatch between the social demands and the capacity of the State to give appropriate responses to meet them, the situation has remained tense. These land-related challenges and policies have significant bearing on pulp and paper companies, such as VCP. The sector has been also criticized by local movements for its environmental and social impacts. The company is undergoing major forestry expansions in the State of Rio Grande do Sul, with a business model that includes the local community as eucalyptus production partners, among which are some of the recently established settlements from the land reform programme. The company’s programme is supported by partnerships with governmental bodies and universities. This case study will explore how the company was able to implement its expansion strategy by providing the neighbouring communities with broader opportunities of socioeconomic inclusion."engWith permission of the license/copyright holderbusiness ethicsenvironmental compatibilityconflictpovertycommunityjustice, socialPolitical ethicsEconomic ethicsDevelopment ethicsBusiness ethicsLabour/professional ethicsPreprint