Higgins, Colin2019-09-252019-09-252011-02-182010-111833-4318http://hdl.handle.net/20.500.12424/176300While much has been written about corporate responsibility, arguments for transformation in the business & society relationship prevail. In this paper, the dominant normative and business-case perspectives of corporate responsibility are examined in light of their assumptions regarding change. Both rely on modernist, firm-centred assumptions regarding management agency. Change in the business and society relationship may require closer attention being paid to processes of social norm formation.engWith permission of the license/copyright holderbusiness ethicsresponsibility ethicsEconomic ethicsCommunity ethicsBusiness ethicsEthics of economic systemsLabour/professional ethicsTechnology ethicsConsumer ethicsLifestyle ethicsArticle