Gray, Deborah M.Christiansen, Linda2019-09-252019-09-252011-03-012009-011941-336Xhttp://hdl.handle.net/20.500.12424/176575Medical practices and other healthcare providers are frequently reluctant to use medical records in marketing as a result of misconceptions regarding HIPAA law. Healthcare providers should have no qualms about using medical records or offering a service such as email for communication with patients for fear of violating HIPAA. Their concerns should lie only within the concerns for ethical online marketing, albeit with a greater sensitivity for how patients might react to usage of what is considered by many to be very private information.engWith permission of the license/copyright holdermedical ethicspatientprofessional ethicsPolitical ethicsEconomic ethicsEthics of lawRights based legal ethicsBusiness ethicsEthics of economic systemsArticle