Martin, Nora M.Prince, Diane2019-09-252019-09-252011-03-012009-011941-336Xhttp://hdl.handle.net/20.500.12424/176574Ethics have been a topic of interest since societies first formed. Ironically, little has changed. Conform to what the society deems right and wrong and a person will be able to function as a sound member of that society. However, consider this; Is an unethical action ethical if no one other than the person committing it knows? Apparently, Generation X thinks it is. This study explores the consumer ethical values of the predominate consumer in today’s market place, Generation X.engWith permission of the license/copyright holderethics of virtuegenerationPhilosophyconsumerismMethods of ethicsGeneral and historicalTheological ethicsPhilosophical ethicsArticle