Vanden Auweele, Yves2019-09-252019-09-252010-12-292010-10http://hdl.handle.net/20.500.12424/176109Integrity management policy should be built on aberrant behaviour's common grounds rather than on separate aberrant behaviours. A major common ground is likely to be an unhealthy match between the economic globalization and commercialization and some sport intrinsic factors such as egocentrism and a striving for power and glory. We suggest therefore that an integrity management policy should include three components: 1) A reconsideration of the sport structures (good governance); 2) The development of an ethically more justified relationship with commercialization, media, sponsors and fans (fair trade); 3) The inclusion of the needs and objectives of the societal context in which sports organizations are operating (corporate social responsibility)engWith permission of the license/copyright holderapplied ethicsGood governancesport ethicsfair traderesponsibility ethicsCultural ethicsSocial ethicsSports ethicsArticle