Thielemann, UlrichWettstein, Florian2019-09-252019-09-252012-03-012008-029783906848198http://hdl.handle.net/20.500.12424/183689“Ethics pays in the long run.” This still is the mantra of most practitioners and scholars in the field of business ethics. The paper at hand questions this widely held, instrumentalist view on the relationship between “ethics” and profits on epistemological and thus fundamental grounds.engWith permission of the license/copyright holderBusiness EthicsEthics RatingsEarned ReputationGlobal ethicsEconomic ethicsBusiness ethicsThe Case against the Business Case and the Idea of “Earned Reputation”Article