Yuhua, Yu2019-09-252019-09-252013-01-062012http://hdl.handle.net/20.500.12424/188748The corporate social responsibilities (CSR) can neither be detached from the consideration of profit-making, nor only confined to that. The CSR, only if explained from an inner perspective of an enterprise, can be regarded as a moral one. The moral CSR means that an enterprise, having its ethical personality, is an ethical player in economic activities and also a player to fulfill social responsibilities. An enterprise’s ethical personality is incessantly and closely related with its economic activities, and is the pursuit and manifestation of human nature herein. It is the ethical personality of an enterprise that keeps it sticking to the life principle and sharing social responsibilities. An enterprise’s ethical personality can be built up only when it harmonizes its economic commitment and social commitment and unifies its profit-oriented activities and ethical-personality-oriented activities.engWith permission of the license/copyright holdermoral inquiry, ethical responsiblity, profit making, economic activities, CSREconomic ethicsEthics of economic systemsConference proceedings