Oliveira, Arnaldo2019-09-252019-09-252008-11-1720071239-2685http://hdl.handle.net/20.500.12424/168326This paper examines rational and psychological decision-making models. Descriptive and normative methodologies such as attribution theory, schema theory, prospect theory, ambiguity model, game theory, and expected utility theory are discussed. The definition of culture is reviewed, and the relationship between culture and decision making is also highlighted as many organizations use a cultural-ethical decision-making model.engWith permission of the license/copyright holderdecisionpsychiatric ethicseconomic ethicsbusiness ethicsEconomic ethicsCultural ethicsCommunity ethicsBusiness ethicsEthnicity and ethicsArticle