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Introduction: What’s Wrong with Marketing in Theory and in Practice?

Pirson, Michael
; 
Varey, Richard J.
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Pirson, Michael
Varey, Richard J.
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Keywords
business ethics
Scholarship
education
environmental ethics
Marketing good practice
GE Subjects
Economic ethics
Business ethics
Ethics of economic systems
Labour/professional ethics
Technology ethics
Community ethics
Lifestyle ethics
Education and ethics
Environmental ethics
Resources ethics
Ethics of global commons
General theology/other
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Business Ethics
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Humanistic_Marketing_Introduction.pdf
Adobe PDF, 201.41 KB
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http://hdl.handle.net/20.500.12424/197662
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Abstract
Marketing practice and scholarship are facing unprecedented challenges. The unsustainability of resource use, the increasing inequity of the market, and the continuous decline in societal trust pose a threat to business and ‘marketing as usual’. Capitalism is at a crossroads and scholars, practitioners and policy makers are being called to rethink their purpose and assumptions in light of major societal and environmental changes (Pirson & Lawrence, 2009).
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Type
Book chapter
Date
2013
Identifier
ISBN
9781137353283
DOI
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With permission of the license/copyright holder
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