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Direct-to-Consumer Advertising and the Internet

Schulze, Hugh
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Schulze, Hugh
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Keywords
media ethics
communication technologies
ethics of technology
drugs
medical ethics
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Cultural ethics
Bioethics
Media/communication/information ethics
Health ethics
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Health Ethics
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Schulze_jemh_Vol.4_No.1_Suppliment_Sep.2009_p9.pdf
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http://hdl.handle.net/20.500.12424/175920
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Abstract
In 1996, the U.S. Food and Drug Administration eased restrictions on Direct-to-Consumer (DTC) advertising, opening the way to additional promotion in broadcast media. At the same time, globally, internet usage began expanding at an exponential rate. In this article, we examine what has been learned after a decade of DTC advertising in the U.S. and the ethical implications for communicating about prescription drugs on the Worldwide Web, in an era where government regulation is problematic.
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Article
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2009-09
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With permission of the license/copyright holder
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