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Targeting asian-indian american consumers
Chacko, Jacob M.
Chacko, Jacob M.
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n08126.pdf
Adobe PDF, 53.95 KB
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Abstract
Most U.S. marketers are woefully ignorant about most foreign cultures and do not understand that to be successful, it is important to build a positive relationship with ethnic niche markets. This paper discusses the market potential of the Asian-Indian American market by highlighting the demographic characteristics and the changing population density of this ethnic market.
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2009-02
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With permission of the license/copyright holder