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Top-management's perception of public pressure against sweatshop
Park, Haesun
Park, Haesun
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n2008_C_Park_haesun.pdf
Adobe PDF, 53.51 KB
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Abstract
Public pressure has been recognized as one of the most forceful factors underlying change in corporate social behavior. The purposes of this study were to investigate the level of public pressure against sweatshop practices perceived by top managers of U.S. clothing and footwear firms and to examine effects of individual and organizational factors that may differentiate the level of perception. Data were obtained through a mail survey and a total of 96 cases were included in the analysis. Results revealed significant influences of firm size, tenure, and firm ownership type on perceived public pressure, while gender, age, education, business type, and relative weight of foreign sourcing were not found to be significantly related to perceptions of public pressure. Implications for both managerial and public policy strategies are discussed in light of these findings.
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2008
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With permission of the license/copyright holder