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Reforming the Integration-Responsiveness Framework
Kujala, Johanna Sajasalo, Pasi
Kujala, Johanna
Sajasalo, Pasi
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JIBE_v2n109-art6.pdf
Adobe PDF, 121.49 KB
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Abstract
This article examines adverse effects of multinational enterprises’ global strategy on a local community utilizing recent developments of a Finnish electronics manufacturing service firm as an illustrative case. The shortcomings of one of the most recognized global strategy frameworks, the integration-responsiveness framework are discussed from an ethical viewpoint, and an extended view of responsiveness in the global strategy context offered. Keywords: integration-responsiveness framework, entrepreneurship, multi-national enterprise, corporate social responsibility, business ethics
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2009
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With permission of the license/copyright holder