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Die Erneuerung des Marketing-Ethos aus dem Geist der Sozialen Marktwirtschaft (Renewing Marketing Ethos with the contribution of Social Market Economy Thinking)

Pohl, Torsten
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Pohl, Torsten
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Keywords
Marketing Ethos
Ordoliberal Thinking
Social Market Economy
GE Subjects
Political ethics
Methods of ethics
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Business Ethics
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IWE_91.pdf
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http://hdl.handle.net/20.500.12424/184170
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Abstract
Die Erneuerung des Marketingethos bedarf also eines unserer Wirtschafts- und Gesellschaftsordnung konformen Menschenbildes und Marktwirtschaftsverständnisses. Diese werden aus den Schriften ordoliberalen Vordenker der Sozialen Marktwirtschaft abgeleitet. (The renewal of marketing ethos calls for an understanding of human beings and market economy that is compliant with our economic and social order. It can be derived from the writings of ordoliberal thinkers about social market economy.)
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Article
Date
2001-03
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3906548988
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With permission of the license/copyright holder
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