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In the eye of the beholder - applying sustainable development and corporate social responsibility in the corporate context.
Burnup, Chris
Burnup, Chris
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BurnupFinal.pdf
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Abstract
The concepts of corporate social responsibility and sustainable development, together with triple bottom line are often used interchangeably to describe a new framework for business. Triple bottom line is meant to encapsulate the economic, social and environmental dimensions of business. Implementing the new concepts has proven difficult and expensive, with inordinate time devoted to definitional debates. Sometimes the “new” management approach looks simply like a more rigorous approach to “old” continuous improvement. Where change is occurring it is often evolutionary rather than revolutionary. It is clear that the concepts of sustainable development and corporate social responsibility continue to alter expectations inside and outside corporations. The concepts have moved the debate to the point where significant companies acknowledge that they must take account of stakeholder requirements. Voluntary guidelines, peer pressure and in some cases, mandatory requirements, are all driving better corporate performance and increased transparency.
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Conference proceedings
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2004
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With permission of the license/copyright holder