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The cross cultural supply chain
Efron, Alejandra J. Brewer, Ann M.
Efron, Alejandra J.
Brewer, Ann M.
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Efron_BrewerPaper.pdf
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In an international context, the dynamic interaction of social, cultural, political, and organisational factors shapes the expectations and perceptions of the agents leading to psychological outcomes underpinning contractual relationships forged by the parties, their future relationships and the performance outputs itself. The argument presented in this paper is that, while physical distances have been reduced by means of transportation and communication, psychological distances due to social, organisational or political issues between organisations remain and consequently, a deeper understanding of more complex and intangible factors underpinning relationships is required. For the empirical research, the negotiation of international travelling exhibitions within the worldwide market of museums was chosen. The authors analyse firstly staff’s perceptions of the impact which organisational changes and global trends have had upon their organisation and, secondly, evaluate the existence of several interactive relationships factors influencing the negotiation process. The analysis was conducted using an unlabelled stated choice experiment. Findings suggest that there are significant interacting relationships which need to be taken into account so as to improve organisational performance.
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