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Good Agents and Righteous Acts
Furuyama, Eiji
Furuyama, Eiji
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Furuyama_2010SBE_2_.pdf
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Abstract
The paper consists of six sections. It starts with introducing two different approaches to ethics: agent-focused and act-focused. 2nd Section discusses moral cultivation and refers to business ethics textbook survey and business ethics competency exam. 2nd Section questions the way that ethical theories are always treated in a juxtaposition of consequentialism versus non-consequentialism. The method may end up in an ethical pluralism. This topic is discussed in 3rd Section. 4th Section argues that virtue ethics may solve the problems of theoretical pluralism. Virtue ethics is further developed in 4th Section: market as school of virtue argument by Ian Maitland and practice-institution analysis by Geoff Moore will be examined. Within 4th Section emotivism versus rationalism issues are discussed. Recent development of neuroscience shows that emotivism is important in ethical decision. 5th Section cites two examples of virtuous companies in Japan: Honda Motor and Ina Food Industry. 6th Section concludes the paper.
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Conference proceedings
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2010-08-08
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Creative Commons Copyright (CC 2.5)