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Corporate social responsibility
Viviers, Suzette Venter, Danie JL
Viviers, Suzette
Venter, Danie JL
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n3Viviers_12Jul07.pdf
Adobe PDF, 127.64 KB
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Abstract
The purpose of this study was to ascertain South African Small, Medium and Micro Enterprise (SMME) owners’/managers’ perceptions regarding the importance of corporate social responsibility (CSR) in this sector of the economy. Their views were gauged by means of a questionnaire based on Carroll’s (1979, 1991) CSR hierarchy. Descriptive and inferential statistics, based on 262 questionnaires, show that SMME owners/managers viewed CSR as a very important business practice in South Africa. Given the critical role that SMMEs can play in addressing South Africa’s socio-economic needs, it is recommended that more SMME owners/managers be educated as to what CSR entails and how it can be implemented.
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2007
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With permission of the license/copyright holder