Thumbnail Image
Publication

Society Versus Business Organization

Veludo-de-Oliveira,Tânia Modesto
Author(s)
Veludo-de-Oliveira,Tânia Modesto
Author(s) (Additional)
Illustrator(s)
Producer(s)
Contributor(s)
Contributor(s) (Other)
Editor(s)
Advisor(s)
Contact(s)
Data Collector(s)
Keywords
society
business ethics
social market economy
GE Subjects
Economic ethics
Community ethics
Business ethics
Labour/professional ethics
Trade ethics
Consumer ethics
Collections
Responsible Leadership
Show all metadata
Files
Thumbnail Image
ejbo_vol11_no1_pages_26-29_1_.pdf
Adobe PDF, 124.39 KB
Research Projects
Organizational Units
Journal Issue
URI
http://hdl.handle.net/20.500.12424/168288
Online Access
Abstract
This paper is intended to discuss the role of business organization within society, contributing to the theoretical and managerial understanding of this matter. Concepts of strategic marketing and societal marketing are presented and comparatively analysed. In addition, corporate positioning based on social responsibility is examined. The author believes that managers should accept the challenge of balancing the interests of society with those of organizations, trying to reach the best relationship between them.
Note(s)
Topic
Type
Article
Date
2006
Identifier
ISBN
DOI
Copyright/License
With permission of the license/copyright holder
Embedded videos