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SHARED VALUE IN PRACTICE:
Bachnik, Katarzyna Szumniak-Samolej, Justyna
Bachnik, Katarzyna
Szumniak-Samolej, Justyna
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shared_value_in_95.pdf
Adobe PDF, 105.46 KB
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Abstract
The article deals with the idea of building a company around the CSR principles and designing a business model that is simultaneously economically viable, lucrative and of social benefits. TOMS is an example of a company that took this approach and succeeded. It seems that two factors played there a crucial role. Firstly the leader whose passion was so contagious that he managed to built the team and set up a company based on his ideas. Secondly TOMS business model concept (One for One) that is convincing for customers who eagerly join the movement. This business case illustrates how company can grow basing on social values.
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Conference proceedings
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2012
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With permission of the license/copyright holder