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From a culture of gifts to a culture of exchange (of gifts)

Verhezen, Peter
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Often, business people claim that ‘gifts’ are necessary tools to get a contract. It seems that gifts - what I call ‘disguised gifts’ or bribery – are quite influenced by perception thus cultural interpretation or particular norms. I doubt the conceptual and even pragmatic viability of this cultural or relativistic approach. No doubt, there has been a lot of research conducted with regard to the economic and political problems of bribery1. While the exact level of magnitude and pervasiveness of bribery is not critical for this essay, I first will attempt to conceptually distinguish a gift from a bribe, and then analyze bribery taking into consideration the cultural and moral perspective. It should be kept in mind that it is not the purpose of this essay to set a universal yardstick from which to draw the legal and moral line between praiseworthy gifts on the one hand, and illegal and unethical bribes on the other hand.
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