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Ethical dilemmas in marketing practices among small and medium sized enterprises
Withey, John J.
Withey, John J.
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n10453.pdf
Adobe PDF, 71.54 KB
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Abstract
The author describes a set of marketing practices in use among smaller organizations that pursue customers in regional markets. Each practice is evaluated against a range of popular theories of ethical behavior. Tentative conclusions regarding the appropriateness of each practice are presented, and serve as a guide to managerial action.
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2009-07
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With permission of the license/copyright holder