Loading...
Ethical concerns at the Bottom of the Pyramid
Davidson, Kirk
Davidson, Kirk
Author(s)
Author(s) (Additional)
Illustrator(s)
Producer(s)
Contributor(s)
Contributor(s) (Other)
Editor(s)
Advisor(s)
Contact(s)
Data Collector(s)
Keywords
GE Subjects
Collections
Files
Loading...
JIBE_v2n109-art2.pdf
Adobe PDF, 99.04 KB
Research Projects
Organizational Units
Journal Issue
Online Access
Abstract
There is growing interest in C.K. Prahalad’s concept of attacking world poverty by encouraging multinational firms to do business with the “bottom of the pyramid,” the billions of people in the world who must survive on $2 a day or less. This paper enumerates and describes the ethical problems associated with this concept and reviews two classic case studies which shed light on our analysis. Prahalad specifically disassociates his concept from corporate social responsibility. However, this paper argues that properly understood, the core elements of corporate social responsibility must be incorporated into bottom-of-the-pyramid strategies if they are to have any chance of success Keywords: marketing to the poor, ethics, corporate social responsibility, bottom of the pyramid
Note(s)
Topic
Type
Article
Date
2009
Identifier
ISBN
DOI
Copyright/License
With permission of the license/copyright holder