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Pengaruh Persepsi Tentang Bank Syari’ah Terhadap Minat Menggunakan Produk di BNI Syari’ah Semarang
Rahmawaty, Anita
Rahmawaty, Anita
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Abstract
This study examines the effect of the perception of the Islamic bank to use the product in the interest of Sharia BNI Semarang. Perceptions of Islamic bank consist of three variables, namely the perception of bank interest, the perception of the profit-sharing system and the perception of the Islamic bank products. This research is quantitative design positivistic paradigm. The samples in this study is done by using accidental sampling technique. The researcher took 200 customers of Sharia BNI Semarang as the sample in this study. While the technique of data analysis used multiple regression analysis (Ordinary Least Square). The findings of this study indicate that: first, the perception of the bank’s interest in a positive and significant effect on the interest to use the products of Islamic banks. Second, the perception of the profit-sharing system has positive and significant effect on the interest to use the products of Islamic banks. Third, the perception of the Islamic bank products does not affect the interest of using the products of Islamic banks.
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2014-02
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With permission of the license/copyright holder