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人力资源部如何推进企业伦理[how does human resources department promote corporate ethics]
殷, 志平
殷, 志平
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Abstract
实践证明，成功的企业要用高尚的操守来抵御违背商业伦理的行为。美国的默克公司以低于零售价的折扣价格向贫穷国家提供药品，既提高了公司的信誉，又赢得了顾客的忠诚。摩托罗拉不管别的公司是否同意，依然奉行它的那种甚至在行贿受贿成风的国家里也禁止小额报偿的”不折不扣的诚实”原则。
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2004
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With permission of the license/copyright holder