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EVALUATION OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ОN COMPANY'S REPUTATION
Simchenko, Nataly
Simchenko, Nataly
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Abstract
Corporate social responsibility is the form of advisable activity which is made by organizations to integrate social and environmental concerns in their activity and in their interaction with the strategic stakeholders (consumers, partners, employees, local community, public institutions). Despite of significant difficulties in the development of socially responsible management in Ukraine, we have identified the possible prospects of socially responsible business. The results of researches allowed defining key characteristics of socially oriented enterprises. These characteristics can be used in the process of identifying the levels of social orientation of enterprises. We identified a set of quantitative and qualitative indicators which can estimate the state of socially oriented business management. The results of the integral indicators calculating of socially oriented management allowed defining the coefficients which show the level of company’s reputation. The most important activities which impact on the corporate reputation are good business practice in relation to suppliers and other business partners, competency management system, charity, sponsorship activities and regional employment rate.
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Conference proceedings
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2012
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With permission of the license/copyright holder