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CSR IN SMALL AND MID CAPS:
Marie-Hélène, Bihr Alexandros,, Dimitriadis
Marie-Hélène, Bihr
Alexandros,, Dimitriadis
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Abstract
This paper wishes to study if and how small and/or medium sized enterprises (SMEs) conceive and implement Corporate Social Responsibility (CSR) in a different manner than large companies. Our hypothesis is that there should be a perceivable difference. Given the exploratory nature of our research question we test our hypothesis qualitatively, through a series of interviews with CEOs and managers of a sample of French SMEs. Our first results seem to confirm our hypothesis. We find that SMEs don’t implement CSR as uniformly as larger capitalization firms do and that the personality of the owner-manager influences implementation much more. Our research confirms that prior research by Jenkins (2006) that suggests SMEs learn more successfully from their peers, in following the example of “champions”, is also confirmed for CSR.
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Conference proceedings
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2012
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With permission of the license/copyright holder