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Does ethics matter to online shoppers in the e-Agora:
Adam, Avshalom M. Aderet, Avshalom Sadeha, Arik
Adam, Avshalom M.
Aderet, Avshalom
Sadeha, Arik
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Abstract
The fact that commerce is possible in the e-agora is strongly attested to by the success of e-stores such as e-Bay and Amazon. Yet given the moral plurality and mutual incompatibility of social and cultural norms in the global village, it is unclear how such commerce is possible, and raises the question as to what extent incompatible solutions to ethical dilemmas in business matter to online shoppers subscribing to differing cultures and societies. The findings of our earlier research, performed in the Israeli e-market, suggested that in conflicting situations in which there is an ethical dilemma between commercial and ethical factors, commercial factors prevail. Is this unique to the norms of Israeli society and culture or is it a universal phenomenon? To examine these issues, this paper set out a preliminary analysis of the issues to support future cross-cultural analysis.
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2008
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With permission of the license/copyright holder