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BASF's Partnership Engagement for Reducing Essential Micronutient Malnutrition in Developing Countries
Bianchi, Monique
Bianchi, Monique
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Abstract
"This case study describes how BASF (the “Company”) has developed and implemented a partnership initiative for meeting essential micronutrient needs in developing countries to meet the principles of the UN Global Compact. The case study is also an example of how the seemingly conflicting goals of Corporate Social Responsibility (“CSR”) and economic sustainability can synergise to create a long term sustainable model. BASF's Micronutrient Malnutrition Initiative (the “Initiative”) aims to decrease malnutrition impacting developing countries, particularly vitamin A deficiency. The Initiative achieves this through public and private partnerships (often labelled multisector stakeholders) that facilitate the fortification and distribution of staple foods in specific communities. BASF adopts a proactive approach when deciding which communities are most suitable to their Initiative by using both their own and independent research undertaken by both public and private organisations. This case study will focus on a food fortification project in Kenya where malnutrition is a prevalent problem. The project was conceived in 2002 and is continuing to this day. The ultimate goal is to implement a nation-wide program combating malnutrition. The relevance of adequate nutrient intake is recognized under the International Covenant on Economic, Social and Cultural Rights (“ICESCR”), which is a part of the International Bill of Human Rights. The ICESCR is applied so as to foster the progressive realization of the human right to food, which “[I]mplies that the diet as a whole contains a mix of nutrients for physical and mental growth, development and maintenance, and physical activity that are in compliance with human physiological needs at all stages throughout the life cycle and according to gender and occupation” (UNCHR 1999)."
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With permission of the license/copyright holder