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The Grey Revolution at B&Q

Rogovsky, Nikolai
; 
Sims, Emily
Author(s)
Rogovsky, Nikolai
Sims, Emily
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Keywords
age/ageing
diversity
business ethics
employees
management
work ethics
GE Subjects
Political ethics
Economic ethics
Ethics of law
Rights based legal ethics
Business ethics
Labour/professional ethics
Collections
Business Ethics
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GE_061_The_Grey_Revolution_at_B_and_Q.pdf
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URI
http://hdl.handle.net/20.500.12424/173301
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Abstract
In order to address changing UK demographics and the need for well-motivated retail staff with practical DIY home improvement and gardening experience, B&Q launched its “Grey Revolution” with a number of measures aimed at attracting and retaining older employees, including the introduction of the new over-50s stores.
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Topic
Type
Book chapter
Date
2002
Identifier
ISBN
9221127184
DOI
Copyright/License
With permission of the license/copyright holder
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