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Radio broadcasting and new information and communication technologies
Dia, Saidou
Dia, Saidou
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diaeng.pdf
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Abstract
"Radio broadcasting, while essentially primarily European at its origin, has encountered exceptionally favourable conditions in Senegal and has thus become established over time as not only the most popular means of communication and of disseminating information, but also due to the oral tradition of the society the preferred medium of cultural expression among the people. Radio originally an instrument of colonial government subsequently came to be used in a variety of ways, gradually taking on a range of missions linked to different political, economic and cultural challenges integral to Senegal s development. The need to consolidate the colonization process strengthened radio s place at the heart of France s overseas military-administrative apparatus, which took advantage of the strategic power of short wave. Constraints related to political independence and the requirements of national development subsequently gave radio a popular foothold, thus solidifying its vital importance as a major means of informing and educating the population. In assigning it a major role within the national information system, the authorities provided radio with a unique niche left vacant by the dramatic development of a dynamic but highly elitist written press and the later introduction of television, with its overly urban orientation. The appearance of local radio stations (private commercial stations, as well as community-based and associative stations) during the 1990s signaled profound breaks with traditional radio and with the national information system. As a result of frequency modulation (FM), broadcast and listening quality improved, producing major strides toward greater professionalism. Above all, however, the use of new information and communication technologies (NICTs),1 particularly the telephone (fixed and cellular) and multimedia computers, allowed for the emergence of more user-friendly radio and signaled the advent of greater democratization in radio communication. Moreover, as a result of the Internet and the satellite radio broadcasting prototype, WorldSpace, a growing number of broadcasters have been exploring new visual media sonic and written in an attempt to conquer increasingly supranational virtual communities. With NICTs, radio, in particular, found new opportunities for expansion and broadcasting using digital and analogue media."(pg 4)
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2002-05
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With permission of the license/copyright holder