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Corporate Social Responsibility
Kiran, Ravi Sharma, Anupam
Kiran, Ravi
Sharma, Anupam
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Abstract
The concept of corporate social responsibility (CSR) is coming into light with the introduction of globalization and liberalization. With the promotion of the CSR concept globally and locally, it is becoming very important to know about business entrepreneurs‘ views about this concept because they are the ones who are going to implement it. The changing global market scenario is, also, changing the perception of business entrepreneurs towards society and business. Now, business is not merely about earning profits for an organization, but it is more about profit sharing with employees and society. The present work is an attempt to capture the importance of CSR in business, show how the implementation of CSR practices has helped business, reveal the drivers pushing businesses towards implementation of CSR practices. There is an urgent need to focus attention on the factors and drivers that motivate companies to implement CSR practices. Finally drivers and motivators for the companies to implement CSR practices are explained with the case study of the multinational Nestle corporation.
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2011-03
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With permission of the license/copyright holder