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Marketing to patients

Gray, Deborah M.
; 
Christiansen, Linda
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Gray, Deborah M.
Christiansen, Linda
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Keywords
medical ethics
patient
professional ethics
GE Subjects
Political ethics
Economic ethics
Ethics of law
Rights based legal ethics
Business ethics
Ethics of economic systems
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Health Ethics
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n08041.pdf
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http://hdl.handle.net/20.500.12424/176575
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Abstract
Medical practices and other healthcare providers are frequently reluctant to use medical records in marketing as a result of misconceptions regarding HIPAA law. Healthcare providers should have no qualms about using medical records or offering a service such as email for communication with patients for fear of violating HIPAA. Their concerns should lie only within the concerns for ethical online marketing, albeit with a greater sensitivity for how patients might react to usage of what is considered by many to be very private information.
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Article
Date
2009-01
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With permission of the license/copyright holder
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