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The strategic management of corporate reputation:

Milton-Smith, John
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Milton-Smith, John
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Keywords
corporations
management
leadership
stakeholder
GE Subjects
Economic ethics
Business ethics
Labour/professional ethics
Trade ethics
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Business Ethics
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Milton_SmithRevised_1.pdf
Adobe PDF, 71.25 KB
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http://hdl.handle.net/20.500.12424/174025
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Abstract
The paper puts forward a new Strategic Management framework which is designed to balance and integrate social, environmental and financial priorities. It emphasizes the relationship between certain critical managerial functions and leadership roles in building a positive, enduring reputation with major stakeholder groups. The model is based upon a study of a cross-section of local and international companies over the past 15 years.
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Conference proceedings
Date
2004
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With permission of the license/copyright holder
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