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基于公平贸易实践的企业社会责任分析
王昕息 张悦
王昕息
张悦
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Abstract
本文基于企业社会责任视角，通过案例分析的形式，借由两个不同业态，研究"公平贸易"这一在国内新兴的商业与公益相结合的经营模式。首先采用社会责任分析框架，选取咖啡行业的星巴克企业，探讨其在企业内部、外部和贸易链环节公平贸易所履行的社会责任及所带来的社会福利；又依托“乐创益”探讨公平贸易在扶贫、创意产业和地区保护开发方面的作用。从而得出结论，启发企业关注公平贸易这一企业社会责任的演绎行为。 [The Paper “Analysis on Corporate Social Responsibility based on Practice of Fair Trade”, written by Wang Xinxi, Zhang Yue from South China University of Technology, is the Second Prize of 2010 Collegiate Corporate Social Responsibility Essay Competition, which is organized by the Center for International Business Ethics CIBE at UIBE, Beijing.]
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Preprint
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2011-03-31
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